Strategic Innovation
​Taught by: L.D.I. Rigoberto Cordero C.
Industrial Designer, UIA Santa Fe. México.
Director of COREDESIGN
Duration: 40 hours divided into 10 modules of 4 hours each
AIMED AT: Entrepreneurs, micro, small, and medium-sized industries, and technological and educational centers that want to learn about innovation to use it as a tool for economic growth.
Rationale:
The term "innovation" is currently used imprecisely, and all industries and educational centers use it as a way to pretend to be at the forefront. It is important to agree on the term "innovation" to clearly understand how to achieve it and to integrate it into the daily lives of established companies.
General Objective:
To precisely understand what innovation is, how it is created, how it is implemented, and what the strategic advantages of using it are.
Specific Objectives:
To understand the benefits of innovation.
Clearly differentiate a new product or service.
Learn about the advantages of industrial property.
Manage risk and reduce uncertainty in innovation projects.
Understand the economic benefits of innovation.
Evaluate our competitive advantage as Mexicans.
TOPIC CONTENT
1- INNOVATION
1.1 What is innovation?
1.2 What is invention?
1.3 Innovation in business strategy
1.4 Benefits of innovation
2- THE INNOVATION PROCESS
2.1 What is new?
2.2 What is innovative?
2.3 Innovation Strategies
2.4 Innovation Processes
2.5 Types of Innovation
3- LEGAL FRAMEWORK
3.1 Industrial Property
3.2 Intellectual Property
3.3 Technology transfer
3.4 Competition
4- WHY INNOVATE?
4.1 Company Commitment and Attitude
4.2 Business Plan and Business Model
4.3 Competitive Advantages of Innovation
4.4 Value Analysis
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5- RISK MANAGEMENT
5.1 Risk Management
5.2 Risk Tunnel
5.3 Opportunity Specification
5.4 Opportunity Justification
5.5 ​​Product/Service Planning
5.6 Strategic Planning for Product/Service Development
6- MONEY AND BUDGET
6.1 Investment in Innovation
6.2 Budget Control
6.3 Return on Investment in Innovation
6.4 Sources of Financing for Innovation
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7- OUR REALITY
7.1 Technological Dependence
7.2 Generation of Technological Alternatives
7.3 Our Competitive Advantage as Mexicans
7.4 The Culture of Innovation in Mexico
7.5 Innovation in Other Countries
7.6 How to Break Anti-Innovation Vices
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8- TECHNOLOGICAL INTELLIGENCE
8.1 Technological Intelligence
8.2 Technological Assimilation
8.3 Reengineering
8.4 Design Thinking
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9- INTANGIBLE ASSETS
9.1 What are intangible assets?
9.2 Strategies for the creation of intangibles
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10- INNOVATION MANAGEMENT
10.1 Technological innovation project management 10.2 Technological risks
10.3 Technological knowledge: one-stop innovation solution
PLEASE CONTACT US FOR INFORMATION.
LET US KNOW IF YOU WANT TO BE PART OF THE INNOVATORS THAT MAKE THE CHANGE!